5 Ways to Grow Your Business in the Fall
Ask any entrepreneur, and they will probably agree that there is no special secret to growing a business. Building a successful business takes time, dedication, and consistent focus on necessary tasks. In our current digital age, customer’s opinions are more valuable than ever thanks to social media and online review websites. The underlying key to growth is to consistently market your services or products and look for new avenues to increase brand awareness.
Here are five ways to grow your business this fall:
Deciding to launch a business is an exciting venture. But, setting up shop expecting customers to find you without putting in the effort isn’t a good strategy. Networking with others in your target area is the best way to increase awareness about your brand, services, and products offered. Networking can be done in person or on social media websites where your customers spend their time.
Look for business events offered by the local Chamber of Commerce or other networking organizations and dedicate an hour a week to attend these with a goal of making 5 new contacts at each. If you’re using social media to grow your business, look for groups on LinkedIn or Facebook that are relevant to your customers and spend time interacting in these daily. If you target businesses, follow their social media accounts and take time weekly to interact with their posts as your business.
2. Find a specialty and become the expert.
It is impossible to make every potential customer happy. Finding a niche or specialty in your field helps build your reputation and increase referral business. It also lets you maximize your resources so you can grow your bottom line at the same time.
3. Hire a team before it’s too late.
New business owners are often too scared to hire employees; and then when they grow, they can’t keep up with demand. Hire a team before you feel like you can’t stay caught up. As you delegate more tasks like billing, social media posting, and opening mail, you’ll be able to spend more time on tasks that generate revenue such as new client meetings.
4. Put your customers at the heart of your business.
Customer opinions are more powerful than ever thanks to social media and review websites. To maintain a positive reputation, customers need to be at the heart of your business activities. Create a customer experience that is unforgettable to hold on to existing customers and receive more through referrals.
5. Protect your business from financial loss.
Opening a business also means you open doors to new types of risks including lawsuits. Protect your business from day one by buying the right business insurance General liability, commercial property, and worker’s compensation insurance are a few of the most popular business insurance policies to consider. Depending on your services, you may also benefit from professional liability, cyber liability, or employment practices liability.
Rumbaugh Insurance is an independent insurance agency in Hanover, PA, that has been serving York and Adams counties for more than 45 years. If you have questions about insurance or potential business risks, contact our office at 717-632-6001 today.